My Moet Moment
As Moet & Chandon (M&C) embodies the symbol of ‘Celebration’ around the world, the team was tasked to create the most celebrated night with M&C ‘My Moet Moment’ in Malaysia’s largest dance club, Zouk.
The consumer event was conceptualized to mimic a true red carpet event; the team had Zouk totally transformed into an M&C-owned space end-to-end from an elaborate entrance to party hall.
Celebrities, key opinion leaders, beautiful people were common sightings with continuous My Moet Moments executed throughout the night with pre-choreographed celebration rituals coupled with trained talents and models. It was truly a night of celebration with endless live elements (both on stage and on ground) in close interaction.