D’ Football Festival

Client:
Trad3mark Self-organized

Project:
D Football World Cup Final

Date:
2014

Location:
Malaysia


Description:
The goal of this campaign was to host Malaysia’s largest World Cup Finals viewing party with multiple activations building up to it. To truly meet vision, the campaign was taken to a full 360° swing with ATL, BTL and digital. The campaign took a tour nationwide elevating consumer experience the way the brand wanted to resonate, sheer elements of excitement were explored and creatively executed; the organizer gave away a brand new MINI Countryman, flew in the world’s fastest goalkeeper – the Robokeeper – all the way from Germany and making its debut appearance in Southeast Asia. The end result – immense success! The campaign reached 60,000 people online and 16,000 on-ground with crowd staying up till 6.30am. It was indeed the largest football viewing party in Malaysia.


















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